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Shakespeare and YouTube: New Media Forms of the Bard (Continuum Shakespeare Studies)


Blowout Sale! Save 78% on the Shakespeare and YouTube: New Media Forms of the Bard (Continuum Shakespeare Studies) by The Arden Shakespeare at Jen Blood. Hurry! Limited time offer. Offer valid only while supplies last. The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube


Product Description

The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape.

This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture – its invitation to 'Broadcast Yourself' – with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture.

Stephen O'Neill unfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms.

Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.

Additional Information

Manufacturer:The Arden Shakespeare
Publisher:The Arden Shakespeare
Studio:The Arden Shakespeare
EAN:9781441120922
Item Weight:0 pounds
Item Size:0.96 x 8.11 x 8.11 inches
Package Weight:1.01 pounds
Package Size:5.12 x 0.94 x 0.94 inches

Shakespeare and YouTube: New Media Forms of the Bard (Continuum Shakespeare Studies) by The Arden Shakespeare

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Shakespeare and YouTube: New Media Forms of the Bard (Continuum Shakespeare Studies)

Brand: The Arden Shakespeare
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