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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling


Super Savings Item! Save 31% on the The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Basic Books AZ at Jen Blood. MPN: 2MD6NZ0001KX. Hurry! Limited time offer. Offer valid only while supplies last. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories.


Product Description

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you're thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

Additional Information

Manufacturer:Basic Books
Brand:Basic Books AZ
Part Number:2MD6NZ0001KX
Publisher:Basic Books
Studio:Basic Books
MPN:2MD6NZ0001KX
EAN:9780465078073
Item Weight:1.03 pounds
Item Size:0.73 x 8.3 x 8.3 inches
Package Weight:1.03 pounds
Package Size:5.4 x 0.73 x 0.73 inches

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Basic Books AZ

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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Brand: Basic Books AZ
4.7 out of 5 stars with 51 reviews
Condition: New
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